SEARCH ENGINE MARKETING some sort of Scam? The reality About the Marketplace.
I frequent many SEO and Web Marketing forums on a regular basis and from time to time there's a debate concerning the SEO industry and ethics. After being involved with numerous these debates, it is becoming really obvious that the key problems are the reality that no two SEO companies are alike and there's no unified methodology. It's very difficult to produce statements about the industry in general because it's debatable just what'SEO'is. Mix in the fact most SEO companies keep their methodology and campaign strategies secret and we've a scenario where every company is totally different with very different results.
Fact 1 : There's no unified SEO methodology. SEO is in fact defined by wikipedia as an activity of improving traffic from SERPs to a site. Needless to say, HOW they do that is the actual question and causes the debates.
Fact 2 : The effectiveness of an SEO campaign depends on the webpage structure, site content, keywords, methodology used, and how popular your website is. A site cannot just rank for any random keyword. SEO can be not voodoo. It's logic, problem solving, and Web marketing mixed together. If your internet site provides no value to users, it probably won't rank.
Fact 3 : Some'SEOs'do internet search engine optimization and some do internet search engine manipulation. Needless to say, it is all marketed as SEO. Unethical optimization provides results at any cost and is definitely short-term (usually ends in a banned domain name). Ethical optimization opens up your website to the search engines and provides long term benefits.
Fact 4 : Most SEO companies receive money if your internet site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and proceed to another location client. Hopefully, your website ranks. When it doesn't, they always do have more clients.
Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to get bulk links from India, links on spam/scraper the websites, or sell large directory submission packages. It can be common for SEO companies to position huge amounts of the contract into inbound linking to replace with the poor quality of your website optimization.
I don't believe that it is fair to characterize the industry in general without finding out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been a part of the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO portfolio and messages and worked with clients who'd been burned by their previous SEO campaigns. Along with numerous Web postings and forum debates talking a comparable basic problems, I've compiled an inventory of the very most common issues.
Problem 1: Responsibility for Results
It's no secret that the great majority of SEO companies take no responsibility for results. It's a well known fact that no SEO company can guarantee results (and if they do, they are lying to you). It can be a well known fact that the client is having a risk by spending money by having an SEO company that basically says'We'll do what we could '. SEO companies simply guarantee they'll do the work to'optimize'your website, but without full disclosure of their methodology, just what could be the client investing in? No other industry sells a product without any guarantees and no specific set of work that'll be completed. Needless to say, SEO work is basically the sales of information and keeping the specifics of a methodology is very important, however the mix of secrecy and no responsibility for results really makes SEO campaigns risky.