It has become widely accepted that content marketing is more effective and lower cost than traditional outbound marketing. However a determination must be manufactured on an internal approach versus employing a content marketing agency. This short article considers a number of the advantages of an external marketing provider.

 

Range of skills

 

An outsourced video production Chicago works for a number of clients and will therefore have the resources to employ specialists to cover all components of the marketing process. Inbound marketing (of which content marketing is a major element) needs a wider array of skills than traditional outbound marketing.

 

It is difficult for most businesses to afford to employ the mandatory array of specialists on a regular basis. Also, re-training a current team in new skills required for inbound marketing can be a time consuming exercise.

 

Depth of knowledge / experience

 

Inbound marketing is resource intensive and it can be expensive to allow an internal team enough time to get the skills and experience required to make sure they deliver the best returns with the the least effort.

 

An external inbound marketing agency with a background working for a number of clients over a long time frame may have the data and experience to make sure a powerful process is delivered that generates the best return on investment.

 

Flexibility

 

To create a inbound marketing process may be particularly resource intensive in early stages. An external marketing team may be started up during this early phase then turned off again once the method is running and the internal team have now been trained to take on care and maintenance on a continuous basis.

 

It might be an internal department will take on this content marketing task in the medium to long term or the outsourced agency may continue to provide but at a scaled down degree of involvement.

 

Costs

 

An external team does not have any ongoing recruitment costs, employment costs or costs related to personnel management. It can be hired when the requirement arises to be dispensed with when the task is complete to be re-hired in again when another challenge arises.

 

Conclusion

 

An external content marketing agency therefore delivers the ultimate in flexibility and potentially lower costs. The number of skills and depth of knowledge delivered by the outsourced marketing department can supplement the skills of the internal department until they're ready to take on the task in full or at the very least area of the task underneath the guidance of the marketing agency.