Social Media Marketing Trends You Should Not Ignore
The success of social media marketing lies in the proper mix of fruitful strategies. The incorrect combination will just reduce steadily the traffic from targeted customers rather than attract them. If you devise your social media marketing strategies such as for instance social media marketing optimization on the cornerstone of current trends, you are able to increase profits and use social networking sites effectively for marketing. Here will be the recent trends highlighted in articles published by Forbes on the basis of the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
In line with the research reports, the usage of social bookmarking sites and smm panel has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest continue to be popular among marketers, most sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the present scenario. Instead, check for the sites which can be most widely used and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are regarded as a powerful solution to attract a big amount of targeted customers at a time. The research report says that around 80 percent of marketers aren't interested in using the most popular daily deal sites including Groupon or Living Social because of their campaigns in the near future.
Now people concentrate more on the considerable level of returns that they receive from their purchases over time. Hence, it is advisable to make use of social networking sites for longterm marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media marketing campaigns (using social networking sites for promotion) because of their products or services to attract targeted customers. The campaigns is going to be successful only if the relevant site is popular on the list of customers.
The research report suggests that marketers who spend more than 40 hours a week for social media marketing marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those that spend six hours or less a week on social media marketing marketing. Also, around 92 percent of marketers who've five or maybe more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing in addition has decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter although it is really a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since many suitable platform to master, which is the greatest one followed closely by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at an increased rate of 67% than other platforms. In case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for every single platform regarding B2C and B2B marketers.
B2B marketers make use of a more diverse variety of platforms in comparison to B2C marketers. Both of these don't completely utilize blogging and have minimal You Tube usage.
If you are a B2B or B2C marketer, attempt to encourage blogs as they are regarded as the most popular social media marketing platform. YouTube being the 2nd largest se, you are able to enjoy the advantages it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using inexpensive YouTube videos.
As B2B marketers increasingly use LinkedIn, they have a chance to utilize SlideShare (owned by LinkedIn). This social media marketing entity may be used for generating leads for B2B organizations.
Fewer Check-ins Online
According to the investigation reports, there is a reduction in use of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in such services indicates that folks are now concerned more about privacy and safety. Marketers can tackle this case by introducing contests and rewards. This will encourage visitors to check-in more.