It is now widely accepted that content marketing is more efficient and less expensive than traditional outbound marketing. However a decision needs to be produced on an in house approach versus employing a content marketing agency. This information considers some of the benefits of an external marketing provider.

 

Selection of skills

 

An outsourced Chicago production companies works for numerous clients and will therefore have the resources to employ specialists to cover all aspects of the marketing process. Inbound marketing (of which content marketing is really a major element) takes a wider array of skills than traditional outbound marketing.

 

It is hard for most businesses to afford to employ the necessary array of specialists on a full-time basis. Also, re-training a preexisting team in new skills required for inbound marketing could be a frustrating exercise.

 

Depth of knowledge / experience

 

Inbound marketing is resource intensive and it can be expensive to permit an in house team the full time to gain the skills and experience required to make sure they deliver the best returns with the minimum of effort.

 

An additional inbound marketing agency with a background doing work for numerous clients over a long period of time can have the information and experience to make sure a highly effective process is delivered that generates the highest return on investment.

 

Flexibility

 

To create a inbound marketing process can be particularly resource intensive in the first stages. An additional marketing team can be started up during this early phase then turned off again once the process is running and the in house team have now been trained to battle care and maintenance on a continuous basis.

 

It could be an in house department will accept this content marketing task in the medium to long haul or the outsourced agency may continue to provide but at a scaled down amount of involvement.

 

Costs

 

An additional team has no ongoing recruitment costs, employment costs or costs related to personnel management. It could be hired when the requirement arises to be dispensed with when the job is complete to be re-hired in again when another challenge arises.

 

Conclusion

 

An additional content marketing agency therefore delivers the ultimate in flexibility and potentially lower costs. The range of skills and depth of knowledge delivered by the outsourced marketing department can supplement the skills of the in house department until they are ready to battle the job completely or at the least area of the task under the guidance of the marketing agency.